Tumblr is a blogging site with social media purposes. It
allows the user to post multimedia ranging from audio to graphics to video as
well as text.
It can also be used for self-promotion, as some users
create blogs to display talents such as art, baking or singing as well as being
able to use the site to socialise with others.I would say the target audience for Tumblr is young adults in the ABC1 demographic, as there is sometimes content that may be inappropriate for younger users. The site is also the home of many fan bases for films and other media, and fans can communicate through Tumblr to talk about the interests they share.
b) Visitor Needs
On Tumblr, users are able to "track" a tag, which means that they are kept up to date with any posts that are tagged with the tracked tag. There are also options to send users private messages, through either the "ask box" or through "fan mail".
c) Information Flow/User Experience
Tumblr hyperlinks to a user's blog when the blog name is clicked on. When the portrait icon at the top is clicked on, a drop-down menu appears with personal features. There is also a home button that the user can click to navigate to, or refresh, the home page or "dashboard".
d) Features
There are many elements of Tumblr that feature multimedia, and one of these features is the option to pause and play video. Most video files can be viewed, played and paused on Tumblr – there is even an option to post a video from YouTube by copying and pasting the URL.
There
is a navigation bar at the top right of the page which, in turn, shows drop
down lists when clicked on. The personal tab of the navigation bar, for
example, denotes a drop-down menu when clicked on, and the menu includes
options like messages, followers and notifications.
The
website is very user driven, and this is connoted in the many different types
of media that users can post. Audio posts also featuring a pause and play
button is another example of the media that can be uploaded to the website.
The house style of Tumblr is a navy blue and white. It's a very simplistic design and the majority of the plain navy blue background is white space, with no text or graphics. The kerning and leading (spacing between letters and lines respectively) is generally average, making the usually small amount of text simple and easy to read. The simple sans serif font gives the site its distinctive minimalist appearance.
The house style of Tumblr is a navy blue and white. It's a very simplistic design and the majority of the plain navy blue background is white space, with no text or graphics. The kerning and leading (spacing between letters and lines respectively) is generally average, making the usually small amount of text simple and easy to read. The simple sans serif font gives the site its distinctive minimalist appearance.
e) Benefits
The main benefit for users of the website is the fact that they can meet and communicate with other users with similar interests to their own. Another benefit for users is that aspiring artists, musicians, cooks and people with various other talents can showcase their abilities for free to other users. This is a great way for a casual start to advertising an actual business. A benefit for the people who run the website is that the more people use the website, the more people will potentially see adverts and use premium themes for their blogs that will bring in profit.
f) Content
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