The audience for the website will be parents in the ABC1
socioeconomic demographic who are searching for toys to give to their children,
or maybe collectors who are looking for professionally-made wooden toys.
Another type of audience are children who are looking for toys to potentially
buy, or anyone who is interested in the making of wooden toys. Other people who
might be interested in the site might be people who are fans of the products
already, or people who personally know someone who works for Small Machines. The
website needs to have features that cater for the needs of these different types
of audience.
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